The Reindeer Company

Twitter Is The Online Marketing World's "Bachelorette"

Wed, 11 Mar 2009 16:37:00 -0400

Twitter is our latest “American Idol” in the online marketing world.

Handbook To Stay Alive In Online Marketing Today: Yo, listen up. Hear me now. If you aint sayin it, you are not down with the “in” online cool marketing crowd. As it seems you don’t have to “get it” or even “use it” or understand reasons why it could actually affect your business, you just need to be doin it man.

The main reason why small companies can jump up and grab market share these days is because they have foresight where big companies seem to react.

Just a thought

Mobile Video: AT&T and Bold.. Talk

Sat, 28 Feb 2009 09:20:15 -0500

Been playing around with the “Cellular Video” or CV as they call it on my Blackberry Bold this morning.

Its really getting there. When you combine something like the brilliance of Wall Street Mobile Reader - if you dont have it you should and every media company should use it, dissect it and make it - you start to get somewhere really fun.

The one thing/issue we are going to face on mobile video is that for some reason, the mobile networks have seen this as a “walled garden” play. ie They want to create their own networks so specific content can only play on specific networks.

The reason they do this, is because they are not happy with just being “pipe providers”. They want to add content services. Broadband providers tried this. Sites like AOL tried this. It doesnt work and it retards the industry because it is not business to one consumer that fuels use/excitement, its when people start sharing it. ie YouTube - its ok using it on your own - its a lot more fun when you can receive links from friends and pass them on to friends.

On the experience of “CV” on Bold - pretty good. Watched a clip of The Mentalist with no buffer and pretty clear. Then switched to music videos and it got a little weird. There was one channel called “Music Videos” that started charging me $0.99 a clip and then the VH1 music video channel next to it that was free. Weird Al. Also some of the clips were titled incorrectly - annoying. You would click on Coldplay and get some other random music vid. There was buffering on the music videos which made me click off them.

All in all - as soon as we reach a point where a person can find something in the menu of the mobile video section on a phone (industry calls it “on deck”) and then watch it and then easily share it with a friend who can receive it as an email and click and watch it right away regardless of which network he is on - then we will have take off. Till then, it will be a small, early adopter/tinkerer market.

Reindeer Clients FTW

Fri, 06 Feb 2009 14:54:30 -0500

Reindeer Clients FTW

So UnBelievable

Fri, 06 Feb 2009 14:51:13 -0500

So UnBelievable

Yes, it’s true, 3D HD on YouTube, ch ch check it out! Get...

Sat, 31 Jan 2009 12:16:08 -0500

Yes, it’s true, 3D HD on YouTube, ch ch check it out!

Get your glasses on & make sure to view in HD for maximum pleasure, enjoy!

Embed code on YouTube for your own darling blogs :)

EVERYBODY’S WORKIN FOR THE WEEEEKEND, no really,...

Sat, 31 Jan 2009 11:55:18 -0500

EVERYBODY’S WORKIN FOR THE WEEEEKEND, no really, we’re busting ( I ) over here. big, wonderful, awesome 3D things comin atcha.

go get your glasses, this is not to be missed.

nathan barley episode 1 part 1of 3 (via Kfairy)

Sun, 25 Jan 2009 21:58:48 -0500

nathan barley episode 1 part 1of 3 (via Kfairy)

What Is A Lifestyle Brand? Presented without irony

Sun, 25 Jan 2009 21:53:36 -0500

What Is A Lifestyle Brand? Presented without irony

3D Glasses Yo!

Sun, 25 Jan 2009 20:48:28 -0500

3D Glasses Yo!

On Carbon Footprints and Even Carbon Treadmarks

Sun, 25 Jan 2009 13:32:51 -0500

We at Reindeer are thinking a lot about carbon footprints these days. First our client Tropicana got a big push in the New York Times about PepsiCo’s efforts to calculate the carbon footprint. And in the spirit of dialog, plenty of people are questioing what the move means, if consumers even care, and of course what the wider motivation might be.

On the other side of the equation we have been working with Chrysler’s amazing concept car Peapod which has an impressively tiny footprint in that it needs no gas and produces no emissions. Of course, as TreeHugger reminded us it indeed has a footprint in that it was built out of materials like plastic and steel but it is certainly a smaller one than a gas guzzling regular car.

All of this has us contemplating our consumption, the impressive efforts of our clients, and the wider goal of making our planet a better one for the next generation. We will leave you with a quote from fearless PepsiCo CEO Indra Nooyi who believes in the end its all about doing well by doing good.

Basically, our goal is to make sure that when it comes to water and energy, we replenish the environment and leave it in a net zero state. So across the world we have unleashed the power of our people to come up with ideas to reduce, recycle replenish the environment and we are making great progress by reducing how much water we use in our manufacture and the carbon footprint that we put on the environment. As a consequence, what we are seeing is an incredible investment in all these environment initiatives. But is otherwise really in two ways, one is tangible financial investment, second is a huge return on investment and because new employees are usually idealistic young people who just graduated from college. They want to come to a company to work for a purpose, that is wise about the next generation.

Question for would-be bloggers/podcasters/online filmmakers...

Sun, 25 Jan 2009 13:14:35 -0500

We are not sure if there is in fact no money in the blogosphere though we do wonder if that is the major driver for beginning blogging in the first place. Many Reindeers keep personal blogs just for the enjoyment.

REBLOGGED: catbird:

fatmanatee:

If there was no possibility for advertising revenue, how would you make money?

What fatmanatee means to say is: If Since there ~~was~~ is no possibility for advertising revenue, how will you make money?

Taken Out of Context

Wed, 21 Jan 2009 08:49:00 -0500

Taken Out of Context:

Danah Boyd’s dissertation on social networking and the American teen:

As teenagers learned to navigate social network sites, they developed potent strategies for managing the complexities of and social awkwardness incurred by these sites. Their strategies reveal how new forms of social media are incorporated into everyday life, complicating some practices and reinforcing others. New technologies reshape public life, but teens’ engagement also reconfigures the technology itself.

Definitely worth a read.

(via Waxy Links)

Peapod Mobility Gifts Mother Nature

Wed, 14 Jan 2009 22:31:00 -0500

Who said no emissions and design could not live together ?

Peapod Mobility

Tropicana in The New York Times

Thu, 08 Jan 2009 18:41:49 -0500

Tropicana in The New York Times:

As Consumers Try to Cut Back, Tropicana Promotes Quality and Value

SoBe Lizard Rampage! Its getting late at Reindeer so the goofy...

Tue, 06 Jan 2009 19:12:46 -0500

SoBe Lizard Rampage! Its getting late at Reindeer so the goofy is coming out. That is Troy pretending to be Lee the Lizard.

You know when an email goes out to the entire company saying...

Tue, 06 Jan 2009 15:34:00 -0500

You know when an email goes out to the entire company saying I’ve got a box of something its going to be good. Mmmm box of joe!

40 Inspirational Speaches in 2 Minutes. Props to Swiss Miss

Tue, 06 Jan 2009 12:06:00 -0500

40 Inspirational Speaches in 2 Minutes. Props to Swiss Miss

"Transformation “‘Innovation’ died in 2008, killed off by overuse, misuse,..."

Tue, 06 Jan 2009 11:15:37 -0500

“

Transformation

“‘Innovation’ died in 2008, killed off by overuse, misuse, narrowness, incrementalism and failure to evolve. It was done in by CEOs, consultants, marketeers, advertisers and business journalists who degraded and devalued the idea by conflating it with change, technology, design, globalization, trendiness, and anything “new.” It was done it by an obsession with measurement, metrics and math and a demand for predictability in an unpredictable world. The concept was also done in, strangely enough, by a male-dominated economic leadership that rejected the extraordinary progress in “uncertainty planning and strategy” being done at key schools of design that could have given new life to “innovation. To them, “design” is something their wives do with curtains, not a methodology or philosophy to deal with life in constant beta—life in 2009.”

-Bruce Nussbaum

”

- Hee-Haw Marketing

A Response to a Letter Requesting The Discovery Channel to Extend Shark Week

Tue, 06 Jan 2009 11:14:39 -0500

Don’t you love responsive customer service? If they took the time to provide feedback its the least you can do!

shutupinternet:

Dear Mr. Peever,

Thank you very much for your letters. The Discovery Channel welcomes all types of feedback from its dedicated fans and seriously considers all recommendations. However, at this time we are unfortunately not able to honour your numerous requests and will not be expanding our famous Shark Week.

While the prospects of “Shark Month” and “Shark Semester” are enticing, we still feel that well-rounded and informative programming is more conducive to our mission. Your subsequent request of a “Shark Fortnight” was an improvement, but we’re still confident that one week out of the year devoted entirely to sharks is enough.

We would also like to thank you for the suggestions you made concerning the types of sharks profiled during shark week. While “card sharks” and “pool sharks” are indeed sharks, we feel that attention would be better focused on the sharks that swim rather than hustle.

Finally, after spending a considerable amount of time trying to decipher some of the drawings you included as recommendations, we have reached the conclusion that it would not be in the channel’s best interests to have the Mythbusters turned into sharks. Anthropomorphic television hosts do not typically test well in the 18-45 demographic, not to mention the fact that the conversion procedure you graciously volunteered to perform free of charge would almost certainly be fatal.

Thank you once again for your suggestions. Please feel free to continue to send us your comments, but in the future please note that it is unnecessary to write your letters in blood as it will not “throw us into a fucking frenzy.”

Sincerely,
Art Faversham
Programming Director
Discovery Channel

(via CollegeHumor)

The Difference Between Chris Brown And Brands

Tue, 06 Jan 2009 02:41:02 -0500

…is that Chris Brown has 250 million views on just his top 9 videos on YouTube.

So, the fact he has accumulated this (and probably 5 times that when you add up other uploads and his other videos) for his story driven music videos and that $9bn a year is spent on people going to movies, why is it that brands don’t do use story more ?

It poses a question…

Is it better to have a pitch all about your brand and have less people see it ? Or would you prefer to have many views of something that has less branding ?

If people want stories and characters so badly that they will get in cars, trains and buses and then pay to see them, why do we still get brand worshipping advertisements ?

One more question… If there was a button on your tv that said Advertising: On Or Off.. what would most people press ?

I always hear, “Is it on brand?”….. I never hear, “Is it on person?”