On Carbon Footprints and Even Carbon Treadmarks
We at Reindeer are thinking a lot about carbon footprints these days. First our client Tropicana got a big push in the New York Times about PepsiCo’s efforts to calculate the carbon footprint. And in the spirit of dialog, plenty of people are questioing what the move means, if consumers even care, and of course what the wider motivation might be.
On the other side of the equation we have been working with Chrysler’s amazing concept car Peapod which has an impressively tiny footprint in that it needs no gas and produces no emissions. Of course, as TreeHugger reminded us it indeed has a footprint in that it was built out of materials like plastic and steel but it is certainly a smaller one than a gas guzzling regular car.
All of this has us contemplating our consumption, the impressive efforts of our clients, and the wider goal of making our planet a better one for the next generation. We will leave you with a quote from fearless PepsiCo CEO Indra Nooyi who believes in the end its all about doing well by doing good.
Basically, our goal is to make sure that when it comes to water and energy, we replenish the environment and leave it in a net zero state. So across the world we have unleashed the power of our people to come up with ideas to reduce, recycle replenish the environment and we are making great progress by reducing how much water we use in our manufacture and the carbon footprint that we put on the environment. As a consequence, what we are seeing is an incredible investment in all these environment initiatives. But is otherwise really in two ways, one is tangible financial investment, second is a huge return on investment and because new employees are usually idealistic young people who just graduated from college. They want to come to a company to work for a purpose, that is wise about the next generation.
