The Difference Between Chris Brown And Brands
…is that Chris Brown has 250 million views on just his top 9 videos on YouTube.
So, the fact he has accumulated this (and probably 5 times that when you add up other uploads and his other videos) for his story driven music videos and that $9bn a year is spent on people going to movies, why is it that brands don’t do use story more ?
It poses a question…
Is it better to have a pitch all about your brand and have less people see it ? Or would you prefer to have many views of something that has less branding ?
If people want stories and characters so badly that they will get in cars, trains and buses and then pay to see them, why do we still get brand worshipping advertisements ?
One more question… If there was a button on your tv that said Advertising: On Or Off.. what would most people press ?
I always hear, “Is it on brand?”….. I never hear, “Is it on person?”
