Jan 25

Question for would-be bloggers/podcasters/online filmmakers…

We are not sure if there is in fact no money in the blogosphere though we do wonder if that is the major driver for beginning blogging in the first place. Many Reindeers keep personal blogs just for the enjoyment.

REBLOGGED: catbird:

fatmanatee:

If there was no possibility for advertising revenue, how would you make money?

What fatmanatee means to say is: If Since there ~~was~~ is no possibility for advertising revenue, how will you make money?

Jan 21

Taken Out of Context

Danah Boyd’s dissertation on social networking and the American teen:

As teenagers learned to navigate social network sites, they developed potent strategies for managing the complexities of and social awkwardness incurred by these sites. Their strategies reveal how new forms of social media are incorporated into everyday life, complicating some practices and reinforcing others. New technologies reshape public life, but teens’ engagement also reconfigures the technology itself.

Definitely worth a read.

(via Waxy Links)

Jan 14

Peapod Mobility Gifts Mother Nature

Who said no emissions and design could not live together ?

Peapod Mobility

Jan 8

Tropicana in The New York Times

As Consumers Try to Cut Back, Tropicana Promotes Quality and Value

Jan 6

SoBe Lizard Rampage! Its getting late at Reindeer so the goofy is coming out. That is Troy pretending to be Lee the Lizard.

You know when an email goes out to the entire company saying I’ve got a box of something its going to be good. Mmmm box of joe!

40 Inspirational Speaches in 2 Minutes. Props to Swiss Miss

“

Transformation

“‘Innovation’ died in 2008, killed off by overuse, misuse, narrowness, incrementalism and failure to evolve. It was done in by CEOs, consultants, marketeers, advertisers and business journalists who degraded and devalued the idea by conflating it with change, technology, design, globalization, trendiness, and anything “new.” It was done it by an obsession with measurement, metrics and math and a demand for predictability in an unpredictable world. The concept was also done in, strangely enough, by a male-dominated economic leadership that rejected the extraordinary progress in “uncertainty planning and strategy” being done at key schools of design that could have given new life to “innovation. To them, “design” is something their wives do with curtains, not a methodology or philosophy to deal with life in constant beta—life in 2009.”

-Bruce Nussbaum

” Hee-Haw Marketing

A Response to a Letter Requesting The Discovery Channel to Extend Shark Week

Don’t you love responsive customer service? If they took the time to provide feedback its the least you can do!

shutupinternet:

Dear Mr. Peever,

Thank you very much for your letters. The Discovery Channel welcomes all types of feedback from its dedicated fans and seriously considers all recommendations. However, at this time we are unfortunately not able to honour your numerous requests and will not be expanding our famous Shark Week.

While the prospects of “Shark Month” and “Shark Semester” are enticing, we still feel that well-rounded and informative programming is more conducive to our mission. Your subsequent request of a “Shark Fortnight” was an improvement, but we’re still confident that one week out of the year devoted entirely to sharks is enough.

We would also like to thank you for the suggestions you made concerning the types of sharks profiled during shark week. While “card sharks” and “pool sharks” are indeed sharks, we feel that attention would be better focused on the sharks that swim rather than hustle.

Finally, after spending a considerable amount of time trying to decipher some of the drawings you included as recommendations, we have reached the conclusion that it would not be in the channel’s best interests to have the Mythbusters turned into sharks. Anthropomorphic television hosts do not typically test well in the 18-45 demographic, not to mention the fact that the conversion procedure you graciously volunteered to perform free of charge would almost certainly be fatal.

Thank you once again for your suggestions. Please feel free to continue to send us your comments, but in the future please note that it is unnecessary to write your letters in blood as it will not “throw us into a fucking frenzy.”

Sincerely,
Art Faversham
Programming Director
Discovery Channel

(via CollegeHumor)

The Difference Between Chris Brown And Brands

…is that Chris Brown has 250 million views on just his top 9 videos on YouTube.

So, the fact he has accumulated this (and probably 5 times that when you add up other uploads and his other videos) for his story driven music videos and that $9bn a year is spent on people going to movies, why is it that brands don’t do use story more ?

It poses a question…

Is it better to have a pitch all about your brand and have less people see it ? Or would you prefer to have many views of something that has less branding ?

If people want stories and characters so badly that they will get in cars, trains and buses and then pay to see them, why do we still get brand worshipping advertisements ?

One more question… If there was a button on your tv that said Advertising: On Or Off.. what would most people press ?

I always hear, “Is it on brand?”….. I never hear, “Is it on person?”

The Reindeer Company

an ideas agency