December 2008
15 posts
“What are clients betting hundreds of millions of dollars on in spite of its...”
– Mike Arauz | Blog: $50 Million on Relationships
I hope to god someone out there is listening to him. I have this conversation with people *all* the time. Unfortunately, convincing a client to take that first step (that first “risk,” as it were) is like pressing a car sale on the Amish (“yes,...
“In my experience, most of us are terrified of being told the truth, even about...”
– The High Cost of Pretending | 43 Folders
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(via peterwknox)
Burnin the Midnight Oil
The best ideas have no concept of time, but are often encouraged by lowered inhibitions.
I feel like that’s the best way to describe our mindset here in the Reindeer office, at 2:14AM, as Saturday transitions into Sunday and deadlines loom. Fan, Yuyu and I have been here for the past couple of hours (with a few beers and ciders), conceptualizing how to completely re-invent the roll over...
Reindeer Creates New Years Eve Secrets Facebook...
How well do you know your friends ? How well do they know you ? We all think we know our friends pretty well…
That is until we are told 3 things about them and we are asked to choose which one is true. Its is time to take the test…
Take The SoBe New Years Eve Secrets Test
You like ?
TB
Reindeer Concerned About It Caffeine Intake
maura:
the sparks runs on the city’s bodegas are going to be awesome
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PepsiCo's SoBe Lifewater Launches First-Ever,...
SoBe Lifewater fans across the country will soon be able to get the great taste and personality of SoBe Lifewater in three, zero-calorie, naturally-sweetened flavors. Hitting stores shortly, new zero-calorie SoBe Lifewater is the first enhanced water beverage in the U.S. market to feature the groundbreaking, all natural zero calorie sweetener, PureVia™, made from a highly pure extract of the...
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Secrets of Web 2 Marketing from the WSJ →
The Wall Street Journal has a fantastic service piece on integrating web 2 solutions into a marketing strategy. We here at Reindeer very much support their first tip which is that companies should use these Web 2 tools to get the consumers involved, inviting them to participate in marketing-related activities from product development to feedback to customer service.
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Reindeer Takes To The Windows!
It’s nice to know we at Reindeer aren’t the only ones fascinated by the giant clumps of snow coming down. The windows of our TriBeCa offices have a nice view of the enormous flakes
Reblogged maura:
these snowflakes are gigantic! they’re being broken up by trees and fire escapes!
“It is not the critic who counts: not the man who points out how the strong man...”
– Theodore Roosevelt
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Dear Brands...People Are Starving For Stories
Instead of trying to find the new new thing. instead of to trying to change people, perhaps more time can be spent what is worked since the dawn of time. In the new media world, we are guilt of taking things that are niche, fringe and unproven to our clients just to show how edgy and shiney we are. The worst thing of all, they are usually geeky things like Twitter and Blogging that we and are...
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Lucky Holiday Buck Off
Looking for some Holiday themed, user generated fun and games? Lucky Brand Jeans have incorporated some cheer into their latest promotion, the Lucky Holiday Buck Off. Users can upload a picture of themselves (or their friends) on to the face of a little elf through a flash interface. The objective is to use the keyboard to buck yourself off the green nosed Rudolph, and try to score one of the...
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Facebook: Looking Forward
Hotmail… Remember that ? Wow. 400 million active users down to obscurity. How is that achieved ? Hotmail then, was far bigger than Facebook is now. You travel outside the 3 coasts of New York, LA and Chicago and Facebook is not the “go to” that Hotmail was. I guess it just proves that because you are catching on like wild fire and growing huge numbers, does not...
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Wall Street Mobile Reader - Best Mobile...
I have been looking at ways to get my blackberry inserted into my brain so I don’t have to keep carrying it around. Oh, and I would be able to check it at the dinner table without anyone knowing.
Anyway, while I am still using it, apart from email, the best application I have used on it is the Wall Street Mobile Reader. Why can’t all companies have an application like that ?...