March 2009
1 post
Twitter Is The Online Marketing World's...
Twitter is our latest “American Idol” in the online marketing world.
Handbook To Stay Alive In Online Marketing Today: Yo, listen up. Hear me now. If you aint sayin it, you are not down with the “in” online cool marketing crowd. As it seems you don’t have to “get it” or even “use it” or understand reasons why it could actually affect your...
February 2009
3 posts
Mobile Video: AT&T and Bold.. Talk
Been playing around with the “Cellular Video” or CV as they call it on my Blackberry Bold this morning.
Its really getting there. When you combine something like the brilliance of Wall Street Mobile Reader - if you dont have it you should and every media company should use it, dissect it and make it - you start to get somewhere really fun.
The one thing/issue we are going to face...
Reindeer Clients FTW →
So UnBelievable →
January 2009
17 posts
On Carbon Footprints and Even Carbon Treadmarks
We at Reindeer are thinking a lot about carbon footprints these days. First our client Tropicana got a big push in the New York Times about PepsiCo’s efforts to calculate the carbon footprint. And in the spirit of dialog, plenty of people are questioing what the move means, if consumers even care, and of course what the wider motivation might be.
On the other side of the equation we have...
Question for would-be bloggers/podcasters/online...
We are not sure if there is in fact no money in the blogosphere though we do wonder if that is the major driver for beginning blogging in the first place. Many Reindeers keep personal blogs just for the enjoyment.
REBLOGGED: catbird:
fatmanatee:
If there was no possibility for advertising revenue, how would you make money?
What fatmanatee means to say is: If Since there was is no...
Taken Out of Context →
Danah Boyd’s dissertation on social networking and the American teen:
As teenagers learned to navigate social network sites, they developed potent strategies for managing the complexities of and social awkwardness incurred by these sites. Their strategies reveal how new forms of social media are incorporated into everyday life, complicating some practices and reinforcing others. New...
Peapod Mobility Gifts Mother Nature
Who said no emissions and design could not live together ?
Peapod Mobility
Tropicana in The New York Times →
As Consumers Try to Cut Back, Tropicana Promotes Quality and Value
“Transformation
“‘Innovation’ died in 2008, killed off by...”
– Hee-Haw Marketing
A Response to a Letter Requesting The Discovery...
Don’t you love responsive customer service? If they took the time to provide feedback its the least you can do!
shutupinternet:
Dear Mr. Peever,
Thank you very much for your letters. The Discovery Channel welcomes all types of feedback from its dedicated fans and seriously considers all recommendations. However, at this time we are unfortunately not able to honour your numerous requests...
The Difference Between Chris Brown And Brands
…is that Chris Brown has 250 million views on just his top 9 videos on YouTube.
So, the fact he has accumulated this (and probably 5 times that when you add up other uploads and his other videos) for his story driven music videos and that $9bn a year is spent on people going to movies, why is it that brands don’t do use story more ?
It poses a question…
Is it better...
Chris Brown TV →
December 2008
15 posts
“What are clients betting hundreds of millions of dollars on in spite of its...”
– Mike Arauz | Blog: $50 Million on Relationships
I hope to god someone out there is listening to him. I have this conversation with people *all* the time. Unfortunately, convincing a client to take that first step (that first “risk,” as it were) is like pressing a car sale on the Amish (“yes,...
“In my experience, most of us are terrified of being told the truth, even about...”
– The High Cost of Pretending | 43 Folders
via
(via peterwknox)
Burnin the Midnight Oil
The best ideas have no concept of time, but are often encouraged by lowered inhibitions.
I feel like that’s the best way to describe our mindset here in the Reindeer office, at 2:14AM, as Saturday transitions into Sunday and deadlines loom. Fan, Yuyu and I have been here for the past couple of hours (with a few beers and ciders), conceptualizing how to completely re-invent the roll over...
Reindeer Creates New Years Eve Secrets Facebook...
How well do you know your friends ? How well do they know you ? We all think we know our friends pretty well…
That is until we are told 3 things about them and we are asked to choose which one is true. Its is time to take the test…
Take The SoBe New Years Eve Secrets Test
You like ?
TB
Reindeer Concerned About It Caffeine Intake
maura:
the sparks runs on the city’s bodegas are going to be awesome
4 tags
PepsiCo's SoBe Lifewater Launches First-Ever,...
SoBe Lifewater fans across the country will soon be able to get the great taste and personality of SoBe Lifewater in three, zero-calorie, naturally-sweetened flavors. Hitting stores shortly, new zero-calorie SoBe Lifewater is the first enhanced water beverage in the U.S. market to feature the groundbreaking, all natural zero calorie sweetener, PureVia™, made from a highly pure extract of the...
6 tags
2 tags
Secrets of Web 2 Marketing from the WSJ →
The Wall Street Journal has a fantastic service piece on integrating web 2 solutions into a marketing strategy. We here at Reindeer very much support their first tip which is that companies should use these Web 2 tools to get the consumers involved, inviting them to participate in marketing-related activities from product development to feedback to customer service.
4 tags
Reindeer Takes To The Windows!
It’s nice to know we at Reindeer aren’t the only ones fascinated by the giant clumps of snow coming down. The windows of our TriBeCa offices have a nice view of the enormous flakes
Reblogged maura:
these snowflakes are gigantic! they’re being broken up by trees and fire escapes!
“It is not the critic who counts: not the man who points out how the strong man...”
– Theodore Roosevelt
2 tags
Dear Brands...People Are Starving For Stories
Instead of trying to find the new new thing. instead of to trying to change people, perhaps more time can be spent what is worked since the dawn of time. In the new media world, we are guilt of taking things that are niche, fringe and unproven to our clients just to show how edgy and shiney we are. The worst thing of all, they are usually geeky things like Twitter and Blogging that we and are...
2 tags
Lucky Holiday Buck Off
Looking for some Holiday themed, user generated fun and games? Lucky Brand Jeans have incorporated some cheer into their latest promotion, the Lucky Holiday Buck Off. Users can upload a picture of themselves (or their friends) on to the face of a little elf through a flash interface. The objective is to use the keyboard to buck yourself off the green nosed Rudolph, and try to score one of the...
1 tag
Facebook: Looking Forward
Hotmail… Remember that ? Wow. 400 million active users down to obscurity. How is that achieved ? Hotmail then, was far bigger than Facebook is now. You travel outside the 3 coasts of New York, LA and Chicago and Facebook is not the “go to” that Hotmail was. I guess it just proves that because you are catching on like wild fire and growing huge numbers, does not...
2 tags
Wall Street Mobile Reader - Best Mobile...
I have been looking at ways to get my blackberry inserted into my brain so I don’t have to keep carrying it around. Oh, and I would be able to check it at the dinner table without anyone knowing.
Anyway, while I am still using it, apart from email, the best application I have used on it is the Wall Street Mobile Reader. Why can’t all companies have an application like that ?...
November 2008
1 post
2 tags
Gauging Whether Auto's Will Declare Bankruptcy...
When one cannot possibly know all the variables, is it sill gambling ? Because at least with gambling, you can see all the odds that are against you - in roulette, you can see the 36 (37 when those sketchy tables have 0 and 00) numbers against the one number you may have chosen. However, when putting money into the stock market, there is no way you can know - unless you are like most astute...